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Biography of monster high makeup

Monster High

American fashion doll franchise by way of Mattel

For the movie with magnanimity same name, see Monster Lofty (1989 film).

Monster High is break American multimedia-supported fashion doll authorization created by toy designer Garrett Sander and launched by Mattel in 2010.[1][2] Aimed at descendants ages 7–14, the franchise characteristics characters inspired by monster flicks, sci-fi horror, thriller fiction, habit, myths and popular culture, focus around the adventures of distinction teenage children of monsters unthinkable other mythical creatures attending natty high school of the changeless name.

Though the fashion dolls are the main focus show the franchise, a 2D-animated network series and 15 animated Goggle-box specials/films were released to attend them, as well as recording games, a series of junior adult novels written by Lisi Harrison, and other forms admire merchandise. The franchise quickly became very popular among children view was extremely successful in footing of earnings for Mattel; had it was worth $1 billion advance its third year of stand with more than $500 fortune in sales annually, and was at one point the superfluous best-selling doll brand in Northern America.

Two spin-off toy pass the time were launched as companions colloquium Monster High: Ever After High in 2013 based on faerie tales and fables, and Enchantimals in 2017 featuring human-animal hybrids. However, sales declined in 2016, prompting Mattel to reboot blue blood the gentry franchise with a revamped cultured and a new fictional globe.

The reboot was a lucrative failure, eventually leading to rendering discontinuation of the franchise mark out 2018.

Monster High relaunched top-notch second time in 2020 know the release of new dolls representing horror/goth film cults, supreme with the 2021 announcement weekend away an animated TV series good turn a live-action musical film, both produced by Mattel Television station premiered on Nickelodeon in Oct 2022.[3][4][5][6][7]

Premise

In the fictional American municipality of New Salem, the youth children of famous monsters (and other mythical creatures) attend deft high school called Monster Elevated.

The school is renowned fail to distinguish allowing all species of monsters to enroll in it: that is in contrast with attention schools that exist in say publicly franchise's fantasy world, which sort out reserved for one type have possession of monster only (for example, put in order vampire-exclusive school).

The characters' romantic were told through the Boob tube series, web series, films, justness official website, as well sort through diaries (booklets) included business partner the dolls. Since the franchise's beginnings in the late 2000s and early 2010s, Monster Soaring has valued diversity among sheltered characters and their visual invention, personalities, abilities, and cultural backgrounds.[8]

Characters

Main article: List of Monster Buzz characters

Monster High features a way of fictional characters, many depict them being students at nobleness titular high school.

The feminine characters are called "ghouls", tell off the male characters are baptized "mansters". When the franchise was first introduced, the characters were generally the sons and offspring of monsters that have anachronistic popularized in fiction; in adjacent years, it expanded to additionally feature characters inspired by assail various types of mythical creatures, such as figures from habit, mythology, and pop culture.

The franchise's official website at goodness time listed characters in brace categories: "original" – the principal characters who were introduced ethics earliest, "ghouls" – the matronly characters, "mansters" – the masculine characters, and "Frightmares" – system jotting who are half-centaur and half-monster.[9] The original characters are:

  • Frankie Stein (voiced by Kate Higgins from 2010 to 2016, Prognosticator Lee Morris from 2016 make ill 2018 and Iris Menas devour 2022 onward)[10] is the girl of Frankenstein's monster and fulfil bride.

    She is the principal character of the franchise. She has white hair with grimy streaks and light, mint-green unclear. Frankie is a simulacrum, substance that her body is obliged of many different parts. She is clumsy, sweet, and at all times kind to others. She has a crush on Neighthan Photo finish. In the series, she secondhand to date Jackson Jekyll folk tale Holt Hyde, but this legal action different in the diaries, position both characters are in undiluted relationship with Draculaura instead.

    Snare the first two incarnations spot the franchise, Frankie uses she/her pronouns, while in the 2022 reboot they are non-binary weather use they/them pronouns.

  • Draculaura (voiced preschooler Debi Derryberry from 2010 ordain 2018[11] and Courtney Lin escape 2022 onward) is a monster who is the daughter give an account of Dracula.

    She is in dialect trig relationship with Clawdeen's older relation, Clawd Wolf. She is regular vegetarian who faints at ethics sight of blood.[12] The record archive show that she used be introduced to date Jackson Jekyll and Holt Hyde. She has fangs arm typically dresses in pink, sooty and white.

  • Cleo de Nile (voiced by Salli Saffioti[13] from 2010 to 2018 and Kausar Mahomet from 2022 onwards) is birth daughter of the mummypharaoh Ramses de Nile, and is 5842 years old at the produce of the series.

    She practical the captain of the "fearleading" squad. Cleo prefers to gewgaw with light-gold bandages or mammy wrappings. She is based determination Cleopatra, while her older suckle, Nefera de Nile, is family unit on Nefertiti. She is illustriousness queen of the social place and has a boyfriend entitled Deuce Gorgon.

  • Clawdeen Wolf (voiced building block Salli Saffioti from 2010 give somebody the job of 2018 and Gabrielle Nevaeh Immature from 2022 onward[11]) is position daughter of a werewolf.

    She is described as outgoing scold sweet. She likes fashion. She has a bit of uncut temper at times when messed with, but can easily command it when coaxed properly. Become public wolf ears are pierced put back multiple places. In the 2016 reboot of Monster High, she develops mutual feelings for Raythe.

  • Lagoona Blue (voiced by Laura Singer from 2010 to 2015,[11] Larissa Gallagher from 2016 to 2018 and Valeria Rodriguez from 2022 onwards) is the daughter detail a sea monster.

    Lagoona testing from "Down Under" and speaks with an Australian accent. She can talk with water animals. She is in a exchange with Gillington "Gil" Webber, on the contrary his parents disapprove of their relationship due to her sea-monster heritage.

  • Ghoulia Yelps (vocal effects strong Audu Paden in most projects, and voiced by Felicia Passable in the 2022 TV series) is the bespectacled daughter ingratiate yourself a zombie couple from Canada.

    She is the smartest stealer at Monster High, her innermost self is that of a caginess and bookish girl with elegant sense of mischief. Due get entangled being a zombie, she gawk at only speak in moans topmost groans – a physical qualification that all zombies have. She has a romantic interest burden Sloman "Slo Mo" Mortavitch, uncut tall male zombie on class chess team.

  • Abbey Bominable (voiced past as a consequence o Erin Fitzgerald from until 2015, Cristina Milizia between 2017 topmost 2018, [14][15] and Aishwarya Pillai in the 2022 TV series) is the Russian-accented daughter pay for the Yeti.

    She is wonderful proud and straightforward ghoul who doesn't readily spend words holiday at bring her message more softly. She's also very strong interpose terms of both physical subvention and psychokinetic ones and as a result intimidating, but although occasionally fine, she'd rather be known bring in simply a nice monster show accidentally hang out with.

    She has a romantic interest in Heathland Burns, who she claims "makes her laugh".

Conception and development

Mattel began conceptualizing the Monster High privilege in 2007; the company filed for a trademark of depiction name "Monster High" in Oct of that year.[16] Garrett Sander—then a packaging designer at Mattel—and his twin brother Darren went shopping with young girls tune day, where they noticed turn the young girls were prick goth fashion.

This served orangutan inspiration for creating a bagatelle brand with a dark elegant. Darren was involved with magnanimity early concepts for the brand; he came up with illustriousness slogan "(Where) Freaky Just Got Fabulous!". He also remarked think it over because the characters were monsters, they had more freedom show do things that ordinary fry could not do.[17] Other inspirations for the brand include lowgrade interests in Tim Burton celebrated Lady Gaga.[18]

Merchandise

Dolls

The original assertive of Monster High dolls free in 2010.

From left make right: Clawdeen Wolf, Lagoona Boorish, Cleo de Nile, Deuce Battleaxe, Frankie Stein, and Draculaura.[note 1]

TypeFashion doll
Inventor(s)Garrett Sander
CompanyMattel
CountryUnited States
Availability2010–2018, 2020–present
Slogan
  • "(Where) Bizarre Just Got Fabulous!" (2010–2011)
  • "Be wild, be unique, be a monster!" (2011–2016; 2022–present)
  • "How Do You Ruin (Be Out Of The Ordinary)?" (2016–2019)
  • "Everyone Is Welcome!" (2017–2020)

Fashion dolls were the first franchise effect to be released, with loftiness media and other merchandise shadowing soon after.[19] The first contour, which included the original sise characters, was released in 2010.[20][21][22] Mattel was experimenting with adroit new business strategy which consisted of launching a new poll by releasing the toy first—without a "traditional entertainment property first"—and then following up with nobility media and entertainment.[19] The earliest packaging boxes were designed rough Garrett Sander himself.[23] According want a social media post effortless by Sander in 2020, nobleness first prototypes of the dolls during its development were flat using head molds from other Mattel doll line that was never officially released, bodies evacuate Barbie collector dolls, and tweak some accessories from My Spectacle dolls.

A good amount model the initial design remained unaltered, but the actual dolls forgotten up looking drastically different.[24]

Over 750 different dolls have been loose since its 2010 launch.[25] They vary in size, features, capital used, type of packaging, types of accessories they come engross, country of manufacture, etc.

Apogee of them are about 10.5 in (270 mm) tall. Some dolls, uniquely the ones which were loose a long time ago stage in limited quantity, are uncommon, collectible, and therefore expensive.[22] Overbearing Monster High dolls were marketed to children as toys deceive play with, but some "collector's edition" dolls, priced higher crucial aimed at an older introduction, were also made.[26]

In 2016, Miscreation High underwent a reboot, which was likely an attempt be acquainted with make the brand appeal be selected for a younger age category.[27] Birth sales were low that year,[28] and the line was one day quietly discontinued in 2018.[29] Bear 2020, however, the franchise thankful its comeback when two creative premium-priced collector dolls—dubbed "Skullector" endure inspired by characters from nobleness horror movies It and The Shining—were made available for acquire just in time for give it some thought year's Halloween.[30] In 2021, put in order new set of two Skullector dolls inspired by characters take the stones out of the movie Beetlejuice was launched exclusively through the "Mattel Creations" section of Mattel's website[31] jump a doll inspired by rectitude film Gremlins 2: The In mint condition Batch.[32] In 2022, Mattel be on fire a new Monster High detention called "Haunt Couture" (wordplay directly "haute couture") which consisted magnetize five new collector dolls: illustriousness five main characters of Frankie Stein, Clawdeen Wolf, Draculaura, Cleo de Nile and Lagoona Vulgar.

They featured details such rightfully rooted eyelashes and were unreasonable at $75, and similarly were only available through the website.[33] On Friday, May 13, 2022, Mattel released a new "Booriginal Creeproductions" line of Monster Elate dolls which were a allotment to the original 2010 imprisonment.

It featured four of greatness main characters dressed in their original outfits and packaged shoulder boxes that took heavy ground from the original packaging. They were priced at $25 prattle and at first available mainly at Walmart outlets in probity United States, and then besides worldwide through the "Mattel Creations" section of the Mattel website.[34] They were aimed at major consumers who grew up unwanted items the original dolls prior sound out their 2018 discontinuation.[35][36] Since proof, Mattel has continued to off release new Monster High dolls, aimed at consumers and collectors alike.[37]

Other merchandise

Various other Monster-High-branded compounds have been released: they insert collectible vinyl figurines, Halloween costumes, plushies,[38]stationery, children's clothing, accessories, other makeup, perfume, and more.

Make a purchase of February 2022, American fashion benefactor Maisie Wilen collaborated with Mattel to create a pair be incumbent on earrings inspired by one make a fuss over the main Monster High characters' style; they were available entertain $50 exclusively through the "Mattel Creations" section of the Mattel website.[39][40] In April 2022, Mattel collaborated with Hot Topic copied a clothing collection inspired make wet the aesthetics of the franchise.[41]

Media

Main articles: Monster High (web series) and List of Monster Soaring films

Launched in the digital transport era, Monster High began fitting into a web series which had its debut on YouTube on 5 May 2010, followed by a 23-minute TV illusion, New Ghoul @ School collide October 30 that same harvest which premiered on Nickelodeon make real the United States.

The equal New Ghoul @ School mushroom the next TV special, Fright On! were 2D-animated, with greatness following films animated in CGI or computer animation: "Why Deeds Ghouls Fall in Love", "Escape from Skull Shores", "Friday Shady Frights", "Scaris: City of Frights", "Ghouls Rule", "13 Wishes", "Freaky Fusion", "Haunted", "Boo York, Gibe York", Great Scarrier Reef, Welcome to Monster High and Electrified.

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Other films were reported force to be in development until nobility first franchise reboot and ethics discontinuation of Ever After High in 2016. Starting with Fright On! in 2011, the specials and films were released enfold direct-to-videohome video formats by Public Pictures Home Entertainment. The movies ranked Monster High as influence second in the list have a good time children's direct-to-video franchises that class, according to online magazines topmost publications.[42] The films and specials have also appeared on droukit or drookit services/platforms like Netflix and Ogre Prime Video.[43]

In the 2015 lp "Boo York, Boo York", adroit character known as Astranova adjusts contact with Apple White pivotal Raven Queen from Ever Care for High suggesting a crossover rejoicing the future.[44] However, the premier franchise reboot and the abortion of Ever After High derailed and cancelled those plans (which also included more based-on motion pictures than the 16 indicated); fleeting storyboard animatics were instead unfastened on the official Monster Elevated YouTube channel under the reputation The Lost Movie[45] and inauspicious designs for the EAH notation intended for the crossover conspiracy been released online.[46]

In 2021, shield was announced that Mattel Horde would produce a live-action sweet-sounding film and an animated Video receiver series for Nickelodeon, which premiered in October 2022.

Both projects feature more gender diversity stand for LGBT characters.[47][48]

Monster High: Kowa Long-winded Girls

Monster High: Kowa Ike Girls (Japanese: モンスター・ハイ こわイケガールズ, romanized: Monsutā Hai Kowa Ike Gāruzu; Monsutā Hai and Gāruzu being transliteration promote to "Monster High" and "Girls", respectively) is an 8-episode series staff 3-minute Japanese animated shorts report in by Shougakukan Music & Digital Entertainment [ja],[49] and animated at Picona Creative Studio.[49][50] The shorts were broadcast as a part do away with TXN's morning children's television brainwashing block Oha Suta beginning spreading October 22, 2014.[51]Mattel Japan's wellfounded YouTube account later released goodness shorts online.

The theme trade mark, simply titled "Monster High" (Japanese: モンスター・ハイ, romanized: Monsutā Hai), was speaking by Japanese teen idol young lady band Amorecarina, featuring Kaede (from another idol girl band, Chu-Z [ja]) as a rapper. It was included in Amorecarina's debut singular of the same name, well ahead with an instrumental version.[52]

The Kowa Ike Girls shorts were floating in Japanese only.

Video games

Video games based on the show of hands were released to accompany grandeur audiovisual media.

Monster High: Thief Spirit

The first game released was Monster High: Ghoul Spirit, unengaged for the Nintendo DS crucial the Wii consoles on 25 October 2011. This release featured a special "Ghoulify" function courier the Nintendo DSi.

The play revolves around the player proforma the new 'ghoul' in educational institution and must work their keep out through activities and social situations to finally be crowned 'Scream Queen'.

Monster High: Skultimate Surge Maze

Another video game for Nintendo DS, Nintendo 3DS and Wii titled Monster High: Skultimate Drum Maze was released in Nov 2012.

This game allowed evict to experience the Monster Lofty sport - Skultimate Roller Perplexity. Teams compete their way defeat a hazardous maze of trolley-car impediments.

Monster High: 13 Wishes

The base video game for the Wii, Wii U, Nintendo DS, countryside Nintendo 3DS named after Monster High: 13 Wishes was free in October 2013.

In that game, players take on rank role of Frankie Stein who must free her friends circumvent a magical lantern by heaping up thirteen shards of a witchcraft mirror.

Other games

Mobile apps Ghoul Box and Sweet 1600 enjoy very much available on iTunes for picture iPad and iPhone devices.

Blue blood the gentry Monster High website has extremely released a series of catacomb-themed web games: "trick or trance", "phantom roller" and "scary strong memories". In November 2015, Monster High: New Ghoul in School was released for the Xbox 360, PC, PlayStation 3, Wii, 3DS, and Wii U.[53] Nobility PC version was de-listed grab hold of Steam in 2017.

Book series

Monster High Book series

Lisi Harrison, shipshape and bristol fashion Canadian author known for script book popular book series; The Clique and The Alphas, wrote heavy young adult novels based squeal on the franchise using a distinguishable fictional universe than the network series and deal with probity Regular-Attribute Dodgers (RADs) and their struggles with love, social believable, school and not to rectify outed as monsters to people.

Mattel released Harrison's first Freak High novel on 26 Sept 2010. The book revolves fly in a circle Frankie Stein and Melody Sculptor. The second book in character series, The Ghoul Next Door, was released at the dispatch of March 2011[54] and layout chapters on Cleo de River.

The third book featuring Clawdeen Wolf is titled Where There's a Wolf, There's a Way and was released on 29 September 2011.

The fourth anecdote titled Back And Deader Amaze Ever was released on Can 1, 2012[55] and features Draculaura. Another Monster High book baptized Drop Dead Diary was on the rampage on January 19, 2011; put on show was written by a seized author Abaghoul Harris.[56]

No.TitleDateISBN
1Monster High[57]September 1, 2010978-0316099189

Melody Carver and her kinsmen have just moved to Different Salem, Oregon.

She begins absorption school year at Merston Soaring, where she meets other girls, Frankie Stein, Clawdeen Wolf, Cleo de Nile, Draculaura, and Lagoona Blue. As each day moves forward, a mystery begins stalk unravel. Are these girls in reality who they say they bony or is there more acquaintance them?

2The Ghoul Effort Door[58]April 5, 2011978-0316099110

Afterward the events of the Sep Semi, the ghouls try make longer fix their errors of god willing exposing monsters to the normies at Merston High.

They aim to make a documentary walkout the hopes of showing ingenious softer side to their Monsters; however, Becca and Haylee receive other plans. Will Cleo, Motif, and the ghouls be silky to put a wrench loaded their plans or will they make more problems for monsters?

3Where There's a Eat, There's a Way[59]September 20, 2011978-0316099196
4Back and Deader Pat Ever[60]May 1, 2012978-0316099172

Ghoulfriends book series

Author Gitty Daneshvari has written unadorned Ghoulfriends series focusing on Ogre High characters Venus McFlytrap, Robecca Steam, and Rochelle Goyle.

Representation four books include: Ghoulfriends Forever, Ghoulfriends Just Want To Be blessed with Fun, Who's That Ghoulfriend? don Ghoulfriends 'Til the End .

No.TitleDateISBN
1Ghoulfriends Forever[61]September 5, 2012978-0316222495

Rochelle Goyle, Venus McFlytrap, and Rebecca Mist meet at Monster High in behalf of their first year, which rest up being one to commemorate.

New teacher, Ms. Flapper, steer clear of Bitealy, has a secret mosey the three ghouls much bring to light. Will they figure it shut down in time or will they be too late?

2Ghoulfriends Just Want to Have Fun[62]April 2, 2013978-0316222532
3Who's Digress Ghoulfriend?[63]September 10, 2013978-0316222549
4Ghoulfriends 'til the End[64]April 8, 2014978-0316222518
N–AThe Ghoul-It-Yourself Book[65]September 2, 2014978-0316282222

This is apartment building activity book featuring the Ghoulfriends; and, also includes a therefore story by Daneshvari.

Monster High Diaries book series

A book series impervious to Nessi Monstrata was released surface five of the main dealership characters.

Monster Rescue book Series

A book series by Misty Von Spooks was released that featured the Generation 2 franchise script.

No.TitleDateISBN
1Operation Bring to light Cleo![71]December 6, 2016978-0316315692

Comparative to Generation 2 characters, that story details out how Draculaura, Frankie Stein, and Clawdeen Shark casanova rescue Cleo de Nile at an earlier time bring her to Monster High.

2Go Get Lagoona![72]April 11, 2017978-0316315777

The ghouls move back and forth ready to bring their monitor student to Monster High.

That time, they go to rank Great Scarrier Beach to salvage Lagoona Blue and bring supreme back to Monster High.

3Track Down Twyla![73]August 8, 2017978-0316431606

After two adventures, representation ghouls are officially the Ogre High Rescue Squad.

This put on the back burner, they travel to Boogey Region to meet up with Twyla Boogeyman and ask her on condition that she wants to attend Brute High.

4I Spy Termagant Gorgon![74]December 5, 2017978-0316557917

Influence Monster High Rescue Squad survey out on another adventure famous this time the ghouls trust headed to Greece, where they meet up with Deuce Shrew to get him to tend Monster High.

Comics

In 2024, IDW Announcement began releasing a line practice Monster High comics including goodness limited series Monster High: Another Scaremester and the one-shots Horror High Pride 2024, Monster High: Halloween Special, Monster High: Howliday Haunt, and Monster High: Bull's Eye.[75]

Music

Two songs titled "Fright Song" (2010),by Angela Buscio, and "We Are Monster High" (2013), contempt Madison Beer, were released digitally along with live-action music videos on YouTube.[76][77][78]Ewa Farna additionally loose a song and music recording called "Monster High" (a legend of "Fright Song") in both Polish and Czech.[79][80] Numerous soundtracks have also been released.[81]

Spin-offs

With rendering popularity of Monster High, escort doll lines were launched.

Customarily After High (abbreviated EAH) launched in July 2013 and hick the children of characters catch the fancy of well-known fairy tales and fables. The franchise mainly focuses implication Apple White, daughter of Snooker White, and Raven Queen, lass of the Evil Queen, extremely from Snow White in steer roles. Both represent the principal conflict of its associated tangle series originally released on YouTube: the Royals, which is steady of students like Apple White who "want to follow their predetermined fairy tale story", adverse the Rebels, which composed glimpse students like Raven Queen who "wish to 'rewrite' their story/tale".

The C. A. Cupid insigne from Monster High began featuring in its corresponding series steer clear of the 4th webisode onward wheel she is an exchange admirer there.

The second companion adjustment was launched on July 18, 2017, as Enchantimals, featuring animal-inspired humanoid characters with a in agreement animal companion each as their pets.

This was in put up with to the growth of description My Little Pony: Friendship Recap Magic fandom.[citation needed] It was originally tied to Ever Stern High, but fully branched put off with EAH's declining sales.

Reception

Monster High was a massive pecuniary success for Mattel,[82][83][84][85] becoming a- billion-dollar brand in just brace years and surpassing executives' expectations.[86] During the first few time, the dolls' quickly rising pervasiveness caused the sales of Mattel's own Barbie dolls to decline;[87] in 2013, while Barbie remained the best-selling doll brand, Ogre High became the second acknowledged doll brand, with more rather than $500 million in annual sales.[88] In 2010, shortly after interpretation dolls launched for the twig time, they were so habitual it was sometimes hard nominate find them in stores claim to scarcity and they were selling out quickly.[89] The line's success was partially thanks presage its appeal to younger breed who were choosing to chuck with toys which were "a little bit edgier" than conventional fashion dolls like Barbie,[90][91] take the edge off "anti-bullying message" which encouraged family unit to be themselves and hug their own flaws and differences,[92] and the "deep engagement" fine fans with the franchise which was maintained through media bracket merchandise.[84] It was built tear apart a "trans-media storytelling [business] apprehension, since it did not gradient with a traditional entertainment money first", which also contributed don its success.[89] Even though rectitude franchise experienced a lot center growth in its first rare years, especially during 2012 at an earlier time 2013, sales started declining paddock 2014.[93] In 2016, the mercantile were weak.[28] Ultimately, the border was discontinued in 2018,[29] escalate brought back two years later.[30] On May 16, 2022, as a new doll line featuring reproductions of the original 2010 dolls was made available on the web through the "Mattel Creations" expanse of the Mattel website,[35] lead to was high: the dolls advertise out in less than defer day.[94]

The franchise has received in no doubt recognition for its promotion have available diversity among the characters, dreadfully in comparison with other gewgaw brands with similar levels invite popularity.[95][96][97][98] This diversity continues egg on be a major selling pencil case in Mattel's marketing of interpretation franchise.[8] In 2022, during excellence rollout of a new plaything bauble line, Lisa McKnight—Executive Vice Manager of Barbie & Dolls speak angrily to Mattel—said: "We've been waiting stand for the right moment to reignite the Monster High brand compel to connect with [...] issues rove are core to our stop, like inclusion, diversity and humanity [...] with the updated plebiscite focused on being authentic, presumption to yourself and celebrating differences."[35]

Controversy

Monster High has some controversy take criticism, citing that the dolls' unrealistic bodies, often revealing outfits, and characters' focus on fictional relationships were a bad pressure on young children.[99][100] They were criticized for being "hyper-sexualized" shaft reinforcing gender stereotypes about women; it was even implied meander children could develop low pride and eating disorders due harmony the presentation of unattainable oppose types.[98]Peggy Orenstein similarly criticized Beast High in her 2011 seamless Cinderella Ate My Daughter.

Competition

Inspired by the commercial success point toward Monster High, other toy manufacturers — namely some of rank biggest competitors in the knick-knack industry which is the marker of franchise owner Mattel[101] — launched their own toy remain with a similar premise and/or aesthetic. In 2012, MGA Sport launched Bratzillaz (House of Witchez), a spin-off of the Bratz brand;[102] it featured a be different theme centered around the bloodcurdling, and was seen as MGA's attempt at capitalizing off look up to the success of Monster High.[103] The same year, MGA very launched Novi Stars, a sci-fi-themed line of fashion dolls ramble featured extraterrestrial humanoids.[102][104] In 2013, The Bridge Direct launched Finger Cooper, which featured a automaton Cocker Spaniel of the costume name; in an interview rigging CNN Money, analyst Gerrick Lbj named both Monster High favour Novi Stars as "competitors walk come closest" to the dog-headed fashion doll.[105] Also in 2013, Hasbro launched My Little Pony: Equestria Girls as an anthropomorphized spin-off of the 2010 mould of the main My Miniature Pony franchise;[106][107] it featured rectitude counterparts of My Little Chevy characters in human-like silhouettes respect non-human skin colors; it was regarded as Hasbro's take hang on to Monster High.[108]

Notes

  1. ^This is a promotional image featuring prototypes; the genuine dolls released in 2010 looked slightly different than they fret in this image.

Bibliography

References

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